Music Magazine Market Research Questionnaire

Please circle relevant answers:

1. What gender are you?

• Male
• Female

2. Do you like pop music?

• Yes
• No

3. Which of the following pop magazines would you read?

• Smash hits
• Top of the pops
• Billboard
• Sugar
• We love pop
• Other:___________________

4. Which of the following mastheads do you prefer?

• Tunetrippin’
• Teen Pop
• Note
• Brit Hits
• One

5. Which one of the following slogans do you prefer?

• What’s hot?
• Get connected with music
• The only music that matters
• Music for the youth
• Taste the pop!

6. Would you access websites or other media platforms associated with a pop magazine?

• Yes
• No

7. How much would you pay for a school magazine?

• £1-£1.50
• £1.60-£2.50
• £3-£4.50

8. Which of the following main images on the cover would encourage you to buy a music magazine?

• Male artist
• Female artist
• Male group
• Female group
• Mixed group

9. Which of the following bands/artists would you want to read about in a music magazine?

• Justin Bieber
• Taylor Swift
• One Direction
• Little Mix
• Bruno Mars
• Ariana Grande
• Others- Please state_________________________

10.  Which of the following sections from a contents page would encourage you to read a music magazine?

• Regulars
• Editor’s letter
• Reviews of albums/downloads
• Interviews with artists
• Features on current bands
• Downloads
• Film/Television/Video Game Reviews
• Live Gigs/Festivals
• Other- Please state__________________________

11.  What type of article do you enjoy reading in a music magazine?

• 1^st person Interviews with bands/artists- question and answer
• 3^rd person Interviews with bands/artists
• Information about the history/background of bands/artists
• Reviews of CD’s/gigs/tours
• Other – Please state__________________________